Social Media for Business

This set of courses takes students through the planning process of using social media as part of a business mkg strategy. They will analyze the ways in which business and nonprofits use social media marketing to engage customers in dramatically different ways from the past. Students will create a successful business presence on social media using the Facebook, Twitter, LinkedIn, YouTube, Instagram and Pinterest business environments and learn how to use these tools to capture all of the benefits

Skills

What Courses or Activities it takes to earn this badge

  1. CMPW NC016 Pinterest/Instagram |Students learn to market and expand a brand using Pinterest and Instagram and use them in their marketing strategies to develop a loyal, enthusiastic customer base for their brand. *Elective

  2. CMPW NC018 YouTube for Business | Students learn to use YouTube to broadcast user/business-generated videos. Topics include creating a custom channel and building a following by uploading, editing and sharing videos that communicate a brand and engage an audience. *Elective

  3. CMPW NC014 Facebook for Business | Facebook is a powerful tool to grow and promote your business. Create effective profiles, groups, and ads. Learn how and what to post to achieve your goals. *Required

  4. CMPW NC017 LinkedIn for Business | Students learn to use LinkedIn to develop business through relationship marketing. Topics include building a professional brand, marketing a company, showcasing credentials, getting business advice and reconnecting with former colleagues. *Required

  5. CMPW NC015 Twitter for Business | Students learn to set up a Twitter business presence to leverage the power of real-time marketing, optimize and manage an account, engage with prospects, and find and follow influencers and leads. *Required