Introduction to Entrepreneurship

ENTW NC001 Entrepreneurship 101|Teaching students how to identify the step-by-step process to create a startup business of their choice. The content is centered on some of the most essential elements of entrepreneurship. These include the concepts on how to generate innovative business ideas relevant to the needs of the modern digital market, test validity and potential profit of the business ideas using the Business Model Canvas, and the latest trends in entrepreneurship undertakings.

ENTW NC002 Entrepreneurship Challenge: People and Finance|An effective entrepreneurial venture includes two determining elements for success - how to manage people and money. Course content will concentrate on tactics on how to recruit and develop an effective founding team that will work well for the startups, and the inceptive finance estimates and projections for its sustainable approach in the next 3-5 years. It describes the basic forms of small business ownership.

MKTW NC008 Marketing and Entrepreneurship|Marketing plays a critical role in the entrepreneurial process. Students learn to recognize startups' business models and their unique problems and opportunities in order to develop the optimal marketing strategy for products and services in a digital-first era. Apart from the marketing mix, it will also focus on the strategies and tactics used by new venture companies to acquire customers by utilizing outbound, inbound, or social & traditional media mkg

MKTW NC009 Marketing and Growth Strategies|The branding and marketing effort that accelerates the business ahead of the competition is the ultimate goal of all new ventures. These tactics involve implementing a growth mindset by deploying innovative strategies and value-added processes to create enhanced customer experiences that drive engagement, retention, and ultimately long-term growth. It will focus on concepts and implementation skills to assist current or potential entrepreneurs.