Effective Marketing Communication Management

Issued By:

Santa Barbara City College

Created:

Friday, 24 July 2015

Badges Issued:

Effective Marketing Communication Management

Earners of this certificate have acquired skills in Marketing Communication Management. They have demonstrated a strong understanding of marketing campaign creation, effectively communicating marketing messages across multiple mediums, and marketing communication techniques to enhance personal and professional development. Note: 3 Required

Skills

What Courses or Activities it takes to earn this badge

Creating Effective Communication in Promotional Marketing| MKTW NC005| This course focuses on the promotional aspect of marketing and the different communication techniques used to raise customer awareness and interest. Students will learn how to identify the mediums that will be most effective to a targeted market. Both business-to-consumer and business-to-business strategies will be covered. These techniques will help students succeed in various careers. *Required
Managing a Marketing Campaign Project | MKTW NC006 |Focuses on the research, planning, execution, and evaluation of a marketing campaign. Examines the specific activities used to promote products, services, and businesses. Multiple mediums that carry the message of the marketing campaign will be covered. Explores how companies use marketing campaigns to reinforce branding and positioning. *Required
Self-Management and Development | MKTW NC007 | Focuses on self-management skills that encourage behavior that results in the achievement of personal and professional goals. These can include activities that improve awareness and identity, develop talents and potential, build human capital, and facilitate employability, enhance the quality of life, and contribute to the realization of dreams and aspirations. *Required

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