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  3. Blogging for Business
Blogging for Business
Issued By:
Santa Barbara City College
Created:
Wednesday, 29 July 2015
Badges Issued:
50

Blogging for Business

Earns of this certificate understand the process for creating a blog as part of a business marketing strategy, from defining the blog's goals and target audience, to creating high quality content. They have moved through the publication of the blog and use of success measurement tools. Note: 2 Required

Skills

  • Audience Analysis
  • Audience Research
  • Audience Segmentation
  • Authenticity
  • Blog Marketing
  • Blogging
  • Blogs
  • Brand Awareness
  • Brand Management
  • Brand Representation
  • Business Communications
  • Content Creation
  • Content Development
  • Content Strategy
  • Effective Communication Skills
  • Target Audience
  • Text Generation
  • Voice Acting

What Courses or Activities it takes to earn this badge

  1. unknown.

    CMPW NC080 Setting up a Blog |Create a blog by defining its goal, analyzing the core audience, developing a content creation plan, choosing platform and hosting options, designing, writing and promoting your posts. *Required

    (opens in a new tab)
  2. unknown.

    CMPW NC081 Creating Compelling Content | Analyze your brand and your core audience to find your authentic voice and create content such as text and images that are relevant, valuable and engaging. *Required

    (opens in a new tab)

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