Strategic Marketing

MKTW NC001 Marketing Fundamentals|Effective marketing includes the creation & maintenance of sustained product brand awareness. Helps students understand the importance of marketing for organizational profitability. Address promotional strategies and use marketing tools such as public relations, advertising, relationship selling and social media. Learn to use communication tools for growth and customer retention, the importance of relationship-building, and discovering tools.

MKTW NC002 Business Branding | Learn to produce a universal brand via social media and develop an understanding of the relationship between sellers and buyers. Identify and implement branding strategies that respond to existing needs and wants of customers. Use of social media is explored as integral in building a brand. Students research and review digital data from social media websites in order to analyze the relationships between sellers and buyers in the digital world, and to understand.

MKTW NC003 Marketing Positioning | Business success begins with responding to target markets by positioning the products in the minds of customers. This is done with a thorough knowledge of customer demographics, psychographics and geographic information. Successful marketing messaging requires perceptional knowledge of targeted customers. Positioning strategies focus on the right mix of people with relevant benefits and features offered by businesses.

MKTW NC004 Digital and Mobile Marketing|Mobile marketing encompasses global exchange activities on devices such as smartphones, tablets and various others. Modern businesses today look for customer-based profitability and investment solutions using mobile devices. These devices attract, engage, acquire, and retain local and international customers. Mobile communication offers real-time solutions via gathering data, insights, and content in the marketplace.